What is Multimedia?
Ø Derived from the word "Multi" and "Media"
v Multi
· means Many, Multiple,
v Media
· tools that is used to represent or do a certain things, delivery medium, a form of mass communication – newspaper, magazine / TV..
Definition of Multimedia
Ø a combination of text, graphic, sound, animation, and video that is delivered interactively to the user by electronic or digitally manipulated means.
Elements of Multimedia
1. TEXT
o A broad term for something that contains words to express something.
o most basic element of multimedia.
2. GRAPHIC
o Two-dimensional figure or illustration
o Could be produced manually (by drawing, painting, carving, etc.) or by computer graphics technology.
o Used in multimedia to show more clearly what a particular information is all about (diagrams, picture).
3. AUDIO
o Produced by vibration, as perceived by the sense of hearing.
o In multimedia, audio could come in the form of speech, sound effects and also music score.
4. ANIMATION
o The illusion of motion created by the consecutive display of images of static elements.
o used to further enhance / enriched the experience of the user to further understand the information conveyed to them.
5. VIDEO
o Is the technology of capturing, recording, processing, transmitting, and reconstructing moving pictures.
o Video is more towards photo realistic image sequence / live recording as in comparison to animation.
Interactive Multimedia
Ø When the user is given the option of controlling the elements.
Hyper Media
Ø A combination of hypertext, graphics, audio, video, (linked elements) and interactivity culminating in a complete, non-linear computer-based experience.
LINEAR
Ø It is not interactive
· User have no control over the content
· Example: movie, A non-interactive lecture / demo show
NON-LINEAR
Ø It is interactive
Ø Users have control over the content
Ø Users are given navigational control
· Example: Games, Courseware, Interactive CD
Authoring Tools
Ø Use to merge multimedia elements (text, audio, graphic, animation, video) into a project.
Ø Designed to manage individual multimedia elements and provide user interaction (if required).
Ø Example:
· Macromedia Author ware
· Macromedia Director
· Macromedia Flash
· Microsoft Power Point
Importance of Multimedia
1. Business
· Sales / Marketing Presentation
· Trade show production
· Staff Training Application
· Company Kiosk
2. Education
· Courseware / Simulations
· E-Learning / Distance Learning
· Information Searching
3. Entertainment
· Games (Leisure / Educational)
· Movies
· Video on Demand
· Online
4. Home
· Television
· Satellite TV
· SMS services (chats, voting, reality TV)
5. Public Places
· Information Kiosk
· Smart Cards, Security
Multimedia Products
1. Briefing Products
Ø Small, straightforward, linear products used to present information quickly and concisely.
2. Reference Products
Ø Often used for answering specific questions or for general browsing of information. (stored on CD/ DVD ROM)
3. Database Products
Ø Similar to reference product in a sense that large amount of information are made available to the end user.
4. Education and Training Products
Ø Similar to textbook or training manuals but have added media such as audio, animation and video.
5. Kiosk
Ø A product which is usually stationed at public places and allow the user to find information interactively and also other types of transaction.
6. Entertainment and Games
Ø Most popular
Ø Shipped in the form of Interactive CD / DVD ROM.
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