NMIMS SOLVED ASSIGNMENTS

Consumer Behaviour

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Consumer Behaviour

CONSUMER BEHAVIOUR SEPTEMBER 2019 SOLVED ASSIGNMENT

NMIMS MBA ASSIGNMENTS

NMIMS UNIQUE ASSIGNMENTS

NMIMS MBA SEPTEMBER 2019 SOLVED ASSIGNMENTS

1. Parachute is known for its range of coconut-based hair products, manufactured by Marico. While their flagship product is their Parachute coconut hair oil, over the years they have extended the brand to make Parachute Advansed Oil for specialized hair care needs and Parachute Advansed Body Lotion for skin care needs. What is Stimulus Generalization? How has Parachute generalized the stimulus of "goodness of coconut" into its brand extensions? (10 Marks)

2. Consider you are in the market for a luxury watch. Enumerate the steps in this purchase using the Consumer Decision Making Model: Input, Process, and Output. (10 Marks)

3. a) Explain the different adopter categories in the Innovation adoption process, taking the example of any innovative product of your choice. (5 Marks)

3. b) What are membership groups and symbolic groups? Discuss 1 membership group and 1 symbolic group from your life. (5 Marks)

Get NMIMS SOLVED ASSIGNMENTS MBA SEPTEMBER 2019 

call us at 9873368830 or

 mail us at

assignmentsmba12@gmail.com