How to use a chatbot in your digital marketing strategy

In today's technology-obsessed world, no business can thrive without a strong internet presence. Companies must build effective digital marketing strategies to expand their reach and touch the widest possible audience with their promotional messages. A digital marketing strategy entails making plans to create and raise awareness about your company among your target audience. Treading much beyond the regular promotional plans, digital marketing calls for utilizing online channels such as organic search engine optimization, paid advertisements, social media, and a website, well designed and updated with the latest features like a Chatbot.