Top 5 SEO challenges in 2023 & how to solve them easily!

While an average person spends over 6.5+ hours per day on the internet, this gives businesses a valuable opportunity to reach them through the various digital platforms on the internet. One method is to use your website in the search engine result pages. But even if you have a well-designed website that has been thoroughly audited, there will still be industry changes that can affect its search engine result page rank.

top 5 SEO challenges in 2023
What are the top 5 SEO challenges in 2023?
1. Artificial intelligence

Almost every industry today is adopting AI in its strategies and offering an advanced solution to its consumers. Though AI can be used in the SEO marketing industry, it is still a work in progress. Even if an AI can provide a valuable solution, it cannot offer opinion-based results.

2. Improper Schema

Many people tend to manipulate the search engine results page. This includes Schema. What the search engine, Google, is doing now is, it is penalizing any website that uses Schema markup code unnecessarily.

3. Spammy traffic

Spammy traffic is generally caused by referral spam. If you check your analytics tool, such as Google Analytics, you can see that some visitors visit for less than a second and leave.

4. Google algorithm changes

Search engines like Google work hard to reduce SE manipulation as webmasters and SEO experts become smarter by the day. To do that, search engines update various algorithms.

5. Duplicate content

So far, Google has not imposed any penalties for duplication of content on the website. But it does punish the websites that duplicate content to manipulate search engine page rank.