People buy gold jewellery.It is very common jewellery,everyone is expected to have. Gold has great religious significance: Gold is the symbol of the Hindu Goddess Lakshmi and considered highly auspicious. Gold is brought or presented on festivals like Dhanteras and Akshaya Tritiya. Toe rings are never made of gold as it represents the goddess of wealth and should not be soiled by touching a human's feet.Great Ornamental Value: Who can resist gold ornaments? Women of every age and time have always loved wearing gold ornaments. Moreover, Gold ornaments are never out of fashion. It also may be remembered that wedding rings are also traditionally made of gold to mark a long lasting relationship.
Great value as Heirloom: Gold jewelry is something which can be passed down from one generation to the other as ancestral property.This is why people say Gold is forever!
The importance of Akshaya Tritya: According to the Hindu Calendar, Akshaya Tritiya is a very auspicious occasion for new beginnings. During this period, people enter into new business ventures, make travel plans and also celebrate weddings. Buying gold is also a popular activity, as it is the symbol of wealth and prosperity. Gold bars, coins and gold jewellery bought and worn on Akshaya Tritiya signify never diminishing good fortune. During the period both banks and jewellers promote gold sales aggressively, offering the best prices and discounts. Customer demand during Akshaya Tritiya surges due to a belief that gold purchases go a long way in securing the future.
