The Meaning of colors 1-3 part 1

Orange

Orange is the only color of the spectrum whose name was taken from an object, the popular fruit - the orange. In nature it's the color of vivid sunsets, fire, vegetables, flowers, fish, and many citrus fruits. In our contemporary world, orange is the color of marmalade, Halloween, traffic cones, life rafts, and cheetos.

Orange symbolizes energy, vitality, cheer, excitement, adventure, warmth, and good health. However, pure orange can be brass; however, it may suggest a lack of serious intellectual values and bad taste.

Orange is currently a trendy, hip color. It was a "groovy color" back in the 70s and then it faded away. In 1991, an article in Forbes magazine about how orange affects consumer choices concluded that orange meant cheap. (Note: "Cheap" in this case meant a good buy for the money.)