Imagine coming home from a long day at Target, shopping around for fall decorations for your room, and you get home to your room and immediately FaceTime your best friend. you show them all of the stuff you bought as if
you were making a YouTube video, "Oh and I also got this throw pillow to just kinda match my pumpkin candle and to like put on my bed and it's so cute!" and they listen and they get just as excited and happy about the fall decorations as you are and you decorate your room and they love it just as much as you do. And it's so casual that you call them and show them your target haul.
