Artificial intelligence (AI) is a diverse branch of science, dealing with creating smart machines that can take up tasks which typically require human intelligence. Although we have been exploring AI since the 1950s, it is only in recent years that it has taken root in our daily lives, especially in sales and marketing operations. However, even as 80% of marketing executives predict that AI will revolutionise marketing by 2020, only 23% of businesses have incorporated AI into their processes and offerings today.