If you are like most people, you would look for convenience - can I just go to Sam's Club or Walmart and buy a 6 month supply of some fish oil supplement. I started to shop around for fish oils based on American Heart Association's recommendation of at least1 grams of EPA + DHA (the two most common omega-3 fatty acids in fish) per serving. To my surprise I went through all the bottles in all the major chain stores and found nothing met the requirements. Right there, I had to take a step back and educate myself much more. https://cerld.com/hemp-max-lab-oil/