The demand for matcha tea is expected to increase during the forecast period, owing to rise in demand for matcha tea from cosmetic, culinary, and food industries. According to a new report published by Allied Market Research, titled, "Matcha Tea Market by Product Type, Nature, Form, and Sales Channel: Opportunity Analysis and Industry Forecast, 2021-2027," the global matcha tea market size was valued at $2,454.3 million in 2019, and is projected to reach $4,480.5 million by 2027, registering a CAGR of 7.1% from 2021 to 2027.