Augmented Reality (AR) is making strides in the next-gen digital technology revolution. It enables the superimposition of virtual objects to reality via a smartphone or tablet screen. The expanded reality, in short, consists of combining the image of the real world with a computer-generated image. Also, owing to its potential & impact AR is gradually incorporated into all spheres of business including online retail, augmented reality for publishers, education, real estate, AR in manufacturing & many more. The imperative for the immense popularity of AR apps is the offered immersive & tangible user experience. AR brings together new ways of information sharing & interaction capabilities, that ultimately help address the business requirements better. It is a blend of the physical & the virtual worlds with the real-world elements. It augments the computer-generated perceptual information to render an immersive experience. The information may be in the form of sound, video, graphics & more. Owing to its fantastic educative & marketing potential, it can accelerate many business operations. Further, it can create new ways to promote products to enable learning new activities, facilitate the work of specialists & lead to cost-saving.
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