As a new school year begins, the town of Riverdale is reeling from the tragic death of high school golden boy Jason Blossom. Archie Andrews is still the all-American teen, but the summer's events made him realize that he wants to pursue a career in music and not follow in his dad Fred's footsteps. Weighing heavily on his mind is also his fractured friendship with budding writer Jughead Jones. Meanwhile, girl-next-door Betty Cooper is anxious to see her crush Archie after being away all summer, but she's not quite ready to reveal her true feelings to him. And Betty's nerves, which are hardly soothed by her overbearing mother Alice, aren't the only thing holding her back. When new students, Veronica Lodge and Vincent Lodge, arrive in town from New York with her mother Hermione, there's an undeniable spark between Vincent and Archie especially since Archie is a fan of their recently popularised TikTok but Vincent doesn't want to risk his new friendship with Betty. And then there's Cheryl Blossom, Riverdale's Queen Bee, who is happy to stir up trouble amongst the others even though she's keeping a few secrets of her own.