Digital marketing is a multifaceted strategy that leverages digital channels and technologies to connect with and engage target audiences, promote products or services, and achieve specific business objectives. It encompasses a wide range of online tactics, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click advertising, and more. Digital marketing enables businesses to reach a global audience, track and analyze performance metrics in real-time, and tailor their marketing efforts for maximum effectiveness.