Backlinks are those links that your website gets from another website. Backlinks are also well-known as inbound links or incoming links. Backlinks in SEO help you improve your ranking because they determine the quality and quantity of the links. The quality and quantity of backlinks help in determining the authoritativeness of the website and increase the confidence of users. When a website earns additional backlinks, the search engines show that the website possesses valuable content. Quality backlinks help you rank higher more easily. Backlinks are one of the top three factors considered by Google.