Data analytics is the process of examining and interpreting data to extract valuable insights and inform decision-making. It involves collecting, cleaning, and analyzing data to uncover patterns, trends, and correlations. Businesses utilize data analytics to enhance efficiency, identify opportunities, and mitigate risks. This field incorporates various techniques, including statistical analysis, machine learning, and data visualization, to extract meaningful information from large datasets. Data analytics plays a crucial role in shaping strategic decisions and optimizing performance across diverse industries.