Almost every Alpha rejects their mate at first greeting. It's not really personal, it's actually more of a dare. A dare to call yourself the mate of an Alpha. A challenge to raise up to the title of Lune or Luna. It is rare to none for an Alpha's mate to fail or refuse this challenge. And it is unheard of for an Alpha to downright deny their mate the rightfully gained position of Lune or Luna. So, when rare and unheard of things happen; when mistakes are made and regrets are formed, a penance must be paid.