"Let everyone else call your idea crazy...just keep going. Don't stop. Don't even think about stopping until you get there, and don't give much thought to where "there" is. Whatever comes, just don't stop. - Phil Knight A couple of days ago, I made one of the best decision by picking up a dusty gem sitting on the shelf. Maybe it was meant to be dusty when I picked it up. It's like a treasure that holds an encoded message specially written for you with an aim of shedding light on your journey. The gem is none other than a book composed of 405 pages where every word is written with utmost wisdom by the one and only, Phil Knight, better known as the creator of Nike. That's the thing about being an avid reader, you know exactly when you're reading a really good book! I know there's tons of books out there where founders share their journey of starting up but the main "make or break" moment happens when the book gives you a lot of "AHAA" moment and this is exactly what Shoe Dog brings you! I am going to share with you some key moments that truly impressed me and I hope this provides value into your life. The real key is at the ending (make sure to read) till the very end.