Olle Lindgren is a quiet and studious boy who is used to being ignored and overlooked. When a new girl, Lovisa Ramona, arrives at his school, she immediately captures everyone's attention with her beauty and confidence. Olle is annoyed by her popular status and resents the fact that she receives so much attention. Lovisa is equally unimpressed by Olle's subdued personality and finds him to be unsociable and boring. Their initial dislike for one another soon turns into a fierce rivalry and they begin to despise each other.