| DUFF | "Designated Ugly Fat Friend" that's what Zara Annesely is . Or so others thought . Zara is part of a group with two other popular, beautiful, charming , smart ladies . Zara is known to be the DUFF of the most popular group in the entire school. But Zara has her own secret . Max ( Maximus ) Abbernathy , the hottest and most popular guy in school starts to take a liking to the 'invisible girl' also known as the School's most popular DUFF . And he then figures out her secret and helps her realize what's more important than being just beautiful.