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haileesteinfeld: as some of y'all have probably noticed, some of our staple collections weren't included this year and the collabs were released very close together. honestly the biggest reason for excluding some collections was because of statistics and how well they did. i am putting the list of all collections we have ever done and i put a check mark besides the ones we did this year (and sneaked a few new ones in) as well as the ones we will always keep. we also excluded to make room for newer ideas but we are definitely capable of having them all financially. my biggest worry comes from the fact that we only have 12 months in a year and a lot of our releases need at least 2-3 weeks each to get their time to shine...we have way more than 12 😂 we want to hear from you, so share your thoughts. we do see your concerns often and want to cater our brand to your wants and needs, it is for you: the community. quality over quantity is very important to us and i feel we've lacked that this year. so, tell us ♥️ * Pre-Spring ✅ keep * Collabs ✅ keep (maybe only 1 per year) * SS ✅ keep * RTW ✅ keep * Capsule ✅ keep * Couture * Resort * Pre-Fall ✅ keep * AFW ✅ keep * Drop Release * Selfie * Trend ✅ * Runway * Vault ✅ * Recycle ✅ (new) * Linited Exclusive (new) * Community Club (new) * Pop-Up (eeeeeeeek) (new) * Holiday Essentials (new)
the Limited Exclusive Collection is about to drop...pr is announcing the details tmrw so stay tuned!!
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user1: I was waiting for couture this year and we never got it 😕 | haileesteinfeld: it's one of my fave drops we've done but it didn't do well 🥲 if y'all want it badly enough we will definitely bring it back 🫶🏻
user2: ever think of doing a collection catered just for kids? | haileesteinfeld: we're doing that in the community club collection. x | haileesteinfeld: we're also adding some maternity friendly sunnies in that collection too. stay tuned.
user3: is there any ideas y'all haven't thought of lol. feel like you're always one step ahead of us | haileesteinfeld: haha there are plenty. we do take inspo from all of your ideas but it helps having a creative team who are also consumers of the brand. 🫶🏻🫶🏻
