Chapter 151: Face Slapping (1)
Translator: Guy Gone Bad
Due to continuous favorable comments on the Internet, after 12 noon, the box office of The Line of Life and Death started to grow crazily.
During the period from 8 p.m. to 9 p.m., a peak appeared, an increase of 12 million in an hour.
When the first day's box office statistics came out, everyone was thunderstruck.
With only 14% of the screening, the box office of the movie reached 60 million on its releasing day!
Previously, Liu Jia'an had been actively contacting the cinemas, who were basically not optimistic about this movie because the director's blank period lasted for seven years, plus he chose an unpopular theme after returning.
Even if Liu Jia'an's contacts accumulated through these years were still there, they had to put interests in the first place.
Under such circumstances, it was really not easy for the movie to achieve such a result.
The discussion about the movie among the media and netizens was boiling!
In recent years, domestic films had been constantly criticized. Many film review websites had commented on domestic films only because of their poor performance, scattered plots and the confusing stories from the directors.
Although Orange had gotten a good reputation, its popularity was limited because the subject was not so widely-accepted.
The appearance of The Line of Life and Death was like a hurricane, which immediately set off a stormy wave across the country and triggered a heated discussion.
The cinemas were best known for their sense to sail with the wind. The next day, many cinemas adjusted the film screening of the movie to 40%. Such a big adjustment was unprecedented.
However, even with such an adjustment, the newly released tickets could far from satisfy the audience's need. Basically, after 11: 00 p.m. on all major ticketing apps, all tickets for the movie would be sold out.
The Line of Life and Death really became a hit.
Discussions around the movie could be heard in office buildings, residential areas, and public buses and subways. Many people even went to the cinema to have four or five re-watch.
In any case, the film crew could not have imagined that the audiences would spontaneously act as 'a public relations agent' for the movie to help publicize it.
The day after its release, the cumulative box office of the movie reached 300 million yuan. On the third day, 520 million; And on the fourth day, 830 million!
And there was no sign of growing fatigue, the growth continued in spurts.
Liu Jia'an had finally fought a beautiful turnaround. 'You don't give a sh*t about me today, I make you eat your own sh*t tomorrow', he had repeated these words in his mind these days.
By virtue of the popularity of the movie, the fame of the director, starring and supporting actors all rose with the tide.
Yu Qinghuan's Weibo followers rose by 2 million overnight because his last act was so amazing that # Ye Sheng's death # even ranked among the hot topics.
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