Science fiction. Advertising in 2075

Science fiction. Advertising in 2075

We all know that the great art in writing advertisements is the finding out of a proper method to catch the reader's eye; without which , a good thing may pass over unobserved, or lost among commissions of bankrupt. And it holds valid in 2075 as well.

In 2075 with social modernisation and liberalisation, many believe humans have attained an uber-like status when it comes to social refinements and equality. There is gender equality, there is no class based distinction, at least it is so when one looks at the human society superficially. But when you observe for long enough and you try to understand every detail, you realise it is actually a farce and it is an eclipsed view of reality.

I had once read this somewhere: Three days of uninterrupted company in a vehicle will make you better acquainted with another, than one hour's conversation with him/her every day for three years.

And most of the people who believe there is absolute equality in 2075 belong to this category of people who have one hour's conversation with these people in 2075 for more than a year, and falsely believe they know the society of 2075 better than anybody else does. Whereas, that is not a fact. Because they appear to miss a lot of details. And advertisement campaigns launched by companies are the best way to observe and understand the social and cultural sensitivities that exist in a certain age.

Although many females fought for long and finally managed to achieve social equality. Which most of them seem to be proud of. And rightly so!

I personally appreciate their valour and resilience to strive for their goals, and I believe they are meant to be our equals in every regard. However, in 2075, where most of them have now retired into complacency believing that they have achieved absolute gender equality and women empowerment, I feel deeply perturbed, because it is not so at all.

I have always believed females have the potential to be scientists, doctors, philosophers, mathematicians, almost anything they wish to be. And I have protected this belief of mine fiercely and with utmost earnestness. But in 2075, I felt deeply saddened when I looked at promotional ads flashing on digital screens or originating as 3D holograms.

There was one thing common in all of them. Females sparsely dressed and being projected as objects or as commodities. And it could only happen when those who were fighting for the cause of women empowerment started believing that women should only be admired for their bodies because they have no brains. At least the advertisements go to prove this belief.

And it is so, even in 2075 when women have the spending power that almost equals that of men. But why this bias, and why are so called female rights activists allowing this to happen in a society that is so advanced and liberal? And what is most disheartening is the fact that multi billion dollar companies owned by females approve of these ads and they instruct the advertisement companies to project females as commodities and not as intellectuals or individuals.

I believe females are individuals too and we are past the Pompeii era, where she was nothing more than an object. Right now in 2075, this fact is being neglected by everybody and they still claim with unparalleled haughtiness that there is absolute gender equality in 2075 and females have equal rights.

When it comes to rights, it is not about drawing the same pay, securing the same jobs as men, it is also about how the image of females is projected and how they feel in a society. And nowhere does this image manifest the reality better than in advertisements, where she is projected as a commodity with a certain quotient of visual appeal, because she possesses nothing to appeal to others with her mind and intellect. That is how it is when one looks at the ads.