Chapter - 1
1. Strategy
2. Objectives of SM
3. Benefits of SM
4. Limitations of SM
5. Strategic Intent
6. Strategic Levels in Organization
7. Network of Relationship between the 3 levels
Chapter - 2
1. Strategic Analysis
2. Issues to consider for strategic analysis
3. Strategy & Business environment
4. Elements of Macro Environment
5. PESTLE - Macro
6. Internationalization of Business
7. Product
8. Value Chain Analysis
9. Primary activities of Organisation
10. Porter's 5 forces Model
Chapter - 3
1. Understanding of Key Stakeholders
2. Mendelows' Matrix
3. Analysing Industry & Markets
4. Product/services
5. Chennels
6. Criteria for Building core competencies
7. SWOT Analysis
8. Substantiality of competitive advantage
9. Michael porters' generic strategies
Chapter - 4
1. Corporate Strategies
2. Stability Strategy
3. Growth/ Expansion Strategy
4. Types of growth/ expansion Strategy
5. Strategic Exits
6. Ansolfs' product market growth matrix
7. ADL Matrix
8. BCG Growth-Share Matrix
9. General Electric Matrix
Chapter - 5
1. Stages in SM
2. Strategy Formulation
3. Strategy Formulation VS Implementation
4. Linkages in strategy Implementation
5. Issues in strategy Implementation
6. Steps to initiate Strategic Change
7. Kurt Lewins' Model of change
8. Managing change in small & medium sized businesses
9. The role of change management in digital transformation
10. Types of organization structure
11. Approaches to leadership
12. Organizational control
13. Strategic performance measures
