Kim seokwoo aka rowoon, better known in the public eye as the lipstick prince. Rowoon is a famous model in his early twenties. No time for a social life that's not partying, no time for relationships that's not a one night stand. He's better on his own. Park Hana is a girl who has lived in the country side Of Busan her whole life. After graduating from high school and saving up enough money from her childhood she finds herself in the middle of Seoul. Needing money she applies for an internship at a modeling company. I think you see where this is going.