Mikial Nijor, it's important to have a specific target in mind before starting any journey. The same holds true for business development. Any strategic business development plan should start with a clear vision for what you want your company to become. The market need, industry developments, and your company's distinctive strengths and competencies should all be included in this vision. A clear, motivating, and forward-looking vision statement is essential. It ought to be used as a benchmark for setting objectives, making decisions, and assessing performance.