Eighty Butler's Little Wife (MTL)

Chapter 59

    Not far from the foreigner's table, Chen Yuan could clearly hear the conversation there. When she heard the foreigner talk about western food, she suddenly had a thought in her heart.

    Traditional western food is indeed not suitable for Chinese tastes, but fried chicken burgers are a series of western fast foods. The advantage of this fast food is that it tastes delicious, cooks faster, and is much faster than a Chinese large-plate chicken set meal. Today's Chinese people cannot achieve food freedom. They don't eat whatever they want.

    Except for big cities like Wucheng, people's lives are relatively guaranteed, but the villages, towns and rural areas below are still very poor.

    The lives of most citizens are still very simple. This idea is very simple. Fried chicken, burger, pizza and fries can make up for this shortcoming. There is a very successful case of foreign fast food in history, and it has become very popular since it was introduced to China. , The domestic advertising is very good, and even for a few years, it once became an elite petty bourgeoisie dining place. Anyone who went to eat was enough to show off with friends the last time. In fact, it is a very ordinary Western-style fast food, mainly for marketing. It’s done very well. The brand is called KFC, and it has lasted for a hundred years.

    Chen Yuan has the same fast food recipe in her hand, and Ken** has not yet been introduced to China. For such fast food, there is no competitor at all, and she can grab the market without any scruples.

    So Chen Yuan immediately registered another "Future Fried Chicken" trademark. In addition to this trademark, she also registered two trademarks and corresponding appearance patents for Future World and Future Restaurant, because she has such knowledge. Copyright has always been very important. If you don’t take timely measures to buy shares, there will be many competitors in the market in a long time. They will pretend to be genuine and enjoy the pie of the future world.

    But after having a patent, if a copycat version of the brand reappears, it will not be particularly passive, and it will be relatively easy to defend its rights.

    It is even more difficult to guard against such things as copycats, and it is a matter of serious disrespect for original creators.

    Chen Yuan’s strength alone cannot be changed. All she can do is to lead the trend. She believes that the restaurant in the future is unique. First of all, it is the cost issue, the experience and the taste of the dishes, as well as the unique style of decoration. , Other restaurants will not spend such a large cost on unique decoration and equipment.

    So the level is one level worse, even if it is imitated, it is also nondescript, incomparable with her restaurant.

    A few days later, a small billboard was again hung up at the entrance of the restaurant in the future. The content is that our store launches a new product #未来炸鸡# half price for three people and one free for five people. New in winter, welcome to taste .

    As soon as this advertisement came out, the customers were in an uproar. Of course, they could understand the terms half-price and free, but such a promotion is absolutely unprecedented.

    It can be said that this kind of sales method feels very novel, and I have never seen it before, and will it not be at a loss if it is sold like this?

    But what customers want is the pleasure of experiencing discounts. Such discounts are accepted very pleasantly. It is naturally the pursuit of everyone to buy the most weight with the least amount of money.

    So most customers will bring their family members or their friends and colleagues. Anyway, they can beat as many people as they can. If you save enough for three people, you can get half the price. If you gather five people, you can get free. , Ten people can save two people alone, which is too cost-effective and very attractive.