Annyeong! If you're already an ARMY or just a neophyte who wants to know more about BTS (the BEST hot, amazing, group, cool with a lot of dorkiness and craziness boy group evaahh!), then here's the right place for you! Enjoy!
Started writing: Februa...
First of all, BTS is NOT changing their name to 'Beyond The Scene'. It is just ANOTHER meaning of 'BTS' the agency made/decided. In Korean, they will still be 방탄소년단 or Bangtan Sonyeondan. Again, BTS is still Bangtan Sonyeondan which directly translates, in English, to 'Bulletproof Boyscouts'. So, guys, BTS is still 'Bulletproof Boyscouts'. They will just introduce themselves in public as 'Beyond The Scene', if ask what does 'BTS' stands for.
The meaning behind the new BI (Brand Identity) is BTS protecting youths from prejudice. They are moving forward, chasing their dreams instead of settling for reality. The design language shows ARMY meeting BTS at the doors.
The results of the new BI is from working with a top Korean design firm for about one year and a lot of research was conducted to create the perfect logo. The new BI will be used on official goods, online content platforms, albums, fan-related merchandise, and more.
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If you inverse the ARMY logo, it becomes one/connects with the BTS logo.
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A few minutes after the reveal, BTS responded and wrote on their official Twitter about the changes. "I really like the new BI [Brand Identity]. I can't wait to show you. Above all, us and ARMY becoming one together has so much meaning that it makes us feel good."
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