Chapter 5

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Rivera's painful past inspired her journey from singing to charity work. In 2010, she was named spokeswoman for the National Coalition Against Domestic Violence. She also founded the Jenni Rivera Love Foundation to help women who have been the victims of violence, children with cancer, and immigrants.During this time, her fame grew even more after marrying former baseball player Esteban Loaiza and starring in several reality-TV series with her family: Jenni Rivera Presents: Chiquis & Raq-C (2010), I Love Jenni (2011) and Chiquis 'n Control (2012). On top of starring in these popular programs, she turned business mogul, launching Jenni Jeans, Divine Music, Divina Realty, Jenni Rivera Fragrance and Divina Cosmetics.

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