This story follows Connor Kim, a young man suddenly thrust into the whirlwind world of K-pop, tasked with managing UMG, a supergroup formed by the biggest names in the industry: TWICE, ITZY, BLACKPINK, Red Velvet, and more. With no prior experience in music management and only his intellect and empathy to guide him, Connor faces the monumental challenge of leading 75 of the most talented K-pop artists in the world to more global stardom.