Chapter 103- Reverse

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Another marketing case


 On the first day that the takeaway was launched, Qing Qin was naturally invited to the headquarters of Da Crocodile Technology to witness the sales of the new APP with his own eyes.

But just looking at the data alone is meaningless. Qing Qin simply turned on his mobile phone and looked for feedback from target customers on the Internet. As a result, he saw this Heizi's live broadcast room early this morning. This live broadcast room obviously spent a lot of money. It is very eye-catching to rush to the first position on this platform.

Qing Qin was very interested: "Let me see how you plan to hack our crocodile."

At this time, the sunspot was still talking nonsense. Within half an hour, his cell phone rang, and it was the delivery rider. ? Food delivery arrives.

The man's expression was stagnant for a moment, but it was a pity that the first wave did not hit the spot, and then he regained his fighting spirit, and made full preparations to fight with the delivery boy.

"Sir? Hello, this is your order from the Qibao Canteen." The rider in the uniform of the Jade Bird Alliance handed over a large box skillfully.

This is a well-designed take-out heat preservation patented technology, which can ensure that when the dishes are delivered, they still maintain the temperature and aroma that they just came out of the pan.

"It's such a big box," the man said deliberately, "please help me bring it in."

"Okay, there is no charge for the meal service. For the safety and interests of both of us, we will meet the customer's home after entering. Turn on the camera mode, please agree." This little brother has been trained for a long time and skillfully displays the work recorder on his shoulder.

The man's eyebrows twitched, and he suddenly realized that he was meeting an opponent today. He immediately led the person to the table, sat down carelessly, and raised his chin: "Put out the meal I ordered and see."

The little brother opened the box skillfully and lightly, and put the five dishes he ordered and a bowl of rice in front of him. These dishes were all served on a porcelain plate. The quality of the house has also improved.

The tangy aroma seduced the greedy worms in the stomach, and the barrage rose wildly when the food was brought out, and a group of people screamed wildly: "Ah, ah, ah, if I can't eat the food from Qibao Canteen, I will die! "Why doesn't the video have a taste sharing function!", "I'm going to book a flight today, I'm going to Jingzhou for takeaway!"

The men who were all about making trouble swallowed their saliva subconsciously, barely holding their minds: "Porcelain plate. Will it be recycled later?"

"Yes, tomorrow we will visit the recycling table at this time." The delivery boy answered skillfully, smiling slightly when the other party's mouth was about to prick, "Besides, We also have the option of disposable tableware, all of which are degradable tableware to ensure environmental protection, green and pollution-free, and also ensure the health and safety of eating, but if you choose a porcelain plate when ordering, we will respect your ideas

. There are three or four kinds of men who are going to ask questions:

Are all your food delivery people so tight?

The members of Big Crocodile Technology, who were also watching the live broadcast, applauded: "Mr. Qing's consideration of multiple sets of tableware before is really wonderful!"

Qing Qin touched his nose and blushed: he couldn't say that it was to improve food delivery. the cost of it.

In the live broadcast room, the man gave up this black spot, picked up his chopsticks angrily, and took a piece of braised chicken. Before entering the room, he had already thought of 10,000 ways to slander: "Chicken is too bad, chew it and stuff your teeth, eat it. A spice smell, I don't know if the chicken is stale, the oil is heavy to death, I'm afraid it's not waste oil..."

After the meat was eaten, he would have nothing? Can't remember, the chicken was fresh and fragrant. Delicate, not greasy or greasy, he was almost uncontrollable. After eating several mouthfuls, he was finally held back by professional ethics. When he was eating the last chicken leg, the man finally came back to his senses, and the oil on his mouth had not been wiped off. Jingjing: "It doesn't taste very good, I don't eat it, I don't eat it."

He put down half of the chicken leg as he said it. If he hadn't looked up at it, this sentence would have been more credible.

The delivery boy almost couldn't hold back his laughter, and he reached out his hand and put the plate into the recycling bag: "Okay, if you have any other dishes that you are not satisfied with, we can return it for you." The

man almost gasped . He held the spoon and took a sip of the boiled cabbage soup. All the fans noticed that his eyes lit up, and then reluctantly put down the spoon: "It tastes like water, your family Is the food at this level?"

He was about to continue to slander, but the delivery boy had already neatly packed up his things: "We have received your opinion, and we will process the returned food as soon as possible and refund it.

" The speed at which the takeaway brother took away the dishes was as neat and swift as ever. As the man struggled to restrain his regretful expression, the well-trained brother had already put away the things, and Shi Shiran was about to leave the stage.

The employees are already excited -

"What kind of thing, you dare to say that it is not delicious, open your eyes and talk nonsense!"

"This kind of person must have been bribed to black us. Hehe."

Qing Qin leaned back on the chair, glanced at the bullet screen that also discovered the truth, and smiled slightly: "People really don't like to eat, so we don't have to force him."

He said, and lowered his hair a few messages.

In the live broadcast room, the little brother's mobile phone vibrated a few times, he glanced at the text message, and showed a devilish standard smile again: "Have we crocodile? The company apologizes for your bad dining experience this time. Qibao canteen will again. It won't appear on your dining list, I hope you will be satisfied with your next meal." The

little brother has turned his head and left, leaving only the expression of a man struck by lightning.

The barrage is already a hahaha.

"If it wasn't for your reluctant expression betraying you, I would have thought you really hated the Qibao canteen."

"This poor little expression, proud of you for a while, takeaway crematorium."

"I originally came with the blood of bashing Heizi, but now I know it's a friendly army. I'm sorry for not holding the knife, let's bury it."

Except for a few people who are still clamoring that Qibao canteen is not delicious, most people have already Gradually, this was regarded as another marketing of Qibao Canteen: "I give full marks to this wave of reverse marketing." The

employees also applauded, but there is no sign of anger at this moment: "So, it is indeed a gentleman. As a general plan, the marketing textbook can have multiple new cases."

"I mean, why are these questions and answers just right, they have been rehearsed long ago, speaking of this actor's acting skills are really good.

" He was also extremely excited, and patted Qingqin on the shoulder: "It's amazing, you can play the face of the yin and yang strange villain so well, it's hard to find an actor who makes you want to fight at first glance."

Qing Qin was silent for a while. , He looked at the comments on the Internet, and looked at the way the employees were talking with their eyes closed, and for a while he doubted whether he had hired such an actor.

Presumably this is the fact that the opponent dances so ridiculously that it looks like a cross.

At the end of the live broadcast room here, the man was full of anger, and he felt a little pity for the dishes. He turned his head and started knocking on the gold master: "The live broadcast is completed, and the final payment is also? Give me a call."

The other party suddenly sent a message A string of scoldings came over, and after swiping the screen for two minutes, he finally concluded: "You have partnered with Qibao to cheat my money, and I'm going to report you!

" , made a lot of enemies on the Internet, how can you do without money: "The most important thing in our business is to talk about credibility, don't you call the last payment, don't blame me for jumping out now..." Then the red exclamation point jumped out, and the other party has deleted it his friend.

The man was tossing around all night and couldn't swallow it? In this tone, he angrily planned to sell his funder. After cracking the blog post, he went back and found that he had privately messaged 99+.

In addition to a bunch of people who feel that Qibao's marketing is great, it is just a few small directors who sent invitations, hoping that he will play the villain cannon fodder in the play.

what the hell? The man frowned and found that his emojis were overwhelming, from reluctance, arrogance, to loss of dreams, almost overnight on the Internet, and then looking at the hot search, Qibao reverse marketing directly rushed to the first place .

The man quickly turned back and decided to delete the blog post. This is a good opportunity to become popular through human confusion. However, the action has been slow, and the wind direction of the entire network has changed suddenly.

Countless Qibao fans carried it? The big sword came over, but more people couldn't help but laugh at this self-exposing operation, and they all felt that being a sunspot this year? Need a little skill, and many of his gold owners couldn't help but scolded him. Deleted his contact information.

What's even more amazing is that Qibao's lawyer's letter was sent to him immediately, and the other copy was handed to his father, Han Jiacai, the gold owner.

The Internet is surging here, and it is impossible for Qibao's party to sit idle.

Han Yuquan originally thought it was just an ordinary business competition, but when he saw Han Jiacai, he immediately realized that it was probably aimed at him: "Mr. Qing, I'm sorry."

"What are you sorry for?" Qing Qin raised his head in surprise. , His eyes also fell on the three words of Han Jiacai, and he understood it instantly.

He stopped the pen in his hand and sat up straight: "How is your hand now?"

"It's the same as when there was no accident," Han Yuquan replied, "I still want to thank you for your help. For me, This is a rebirth of Nirvana, and the great kindness and virtue will never be repaid."

Qing Qin shook his head: "We are not lying, businessmen like to talk about interests, and Qibao canteen can't bring out your best value. Go to Dream Bank to apply. A funding, find a way to bring back the Korean food and open a national chain store. At that time, it will be useful whether it is the ingredients of upstream agriculture and animal husbandry, or the promotion of crocodile."

"Thank you so much! "Han Yuquan's eyes turned red all of a sudden. He originally thought he was fleeing from defeat, but he never imagined that there would be a day for a counterattack.

Qing Qin: "First of all, let me state that we Qibao will hold 50% of the shares, and this half of the restaurant is our Qibao."

"Don't worry, I will build our Qibao restaurant!" Han Yuquan immediately expressed his loyalty.

Qingqin: ...

He looked at him with deep eyes? It's better to send a few more people to accompany this silly boy in front of him. This guy will really sell himself and help people with money.

Here, Han Yuquan was sent to open the territory to expand the territory to play in the arena, while the thief on the other side squatted in front of Qingqin's office with a pony: "Mr. Qing, I think our development is not enough."

Qingqin Time lost Qibao Canteen, and could only survive on the meat sauce sent by Han Yuquan. The whole person was much gloomy: "Oh, it's not too bad to have a monopoly on food delivery in first-tier cities across the country."

"But we are still losing money . Ah!" The thief said the word "losing money", almost broken, "I have to think of a way? Besides, the traffic we are getting is not too much. I carefully read everyone's comments, and they all said that the restaurant is too expensive. Expensive!"

"Then let's subsidize the restaurant and lower the price of the food?" Qing Qin yawned.

"If you want to make money, you must aim at the sinking market," said the thief with a serious expression. "Once we expand to the third- and fourth-tier cities, the white-collar workers there will not order takeout casually, so we must attract some more affordable restaurants. ."

When Qing Qin was looking for something in the drawer, he took out the previous little red book, which was the national cuisine listed by Pan Dao and the others for the purpose of making food animations. At this time, the randomly folded page was: "X County Snacks?"

"Yes, that's the kind of restaurant," Pirate Bi's eyes lit up and he took the Little Red Book, "We had exchanges with them before when we were making booklets, and now we can ask Pan Director They are lobbying, and I believe this gradually expanding traffic is still very attractive to them."

Qing Qin was also a little interested when he heard this: "Besides, with the delivery of food, they can reduce the store area and save money. Rent is also a big benefit."

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