Give Examples.
Why it matters. Text without examples is dull and not credible. Text with examples comes alive.
Why you lack examples. Examples come from research, which is work. They make you pause and think as you're writing, which slows you down.
How to fix it. For a piece of any length, plan to spend half the writing time doing research first. If you can't get an actual example, use a hypothetical. If possible, cite a person who did something, not just a company.
