Jane Asher and Paul McCartney (English Version)

THE FOOL

Howard Sounes: The Beatles were due a huge amount of money from EMI. The reason was technical. In 1966 the band's recording contract with EMI had lapsed. While Brian Epstein renegotiated their deal, EMI temporarily stayed payment of royalties. Then in January 1967, with the new contract in place, the company paid over a very large sum in back royalties, with much more to come thanks to new, enhanced royalty rates. If the Beatles retained this avalanche of cash as income they would suffer punitive surtax. f they invested the money in business they could legally avoid taxation. So the Beatles decided to establish a company, Apple Corps, a madcap enterprise the very name of which was a joke (a pun on apple core), and embarked on the weird, often comic final phase of their career. Although Apple was a tax dodge, the Beatles were sincere about creating a company that had the financial clout of a major corporation, but that was run with kinder hippie ideals, creating and selling the groovy things they and their friends were interested in, at a fair price, to like- minded people - a kind of hippie socialism. From the main apple tree would hang many little apple companies, dealing in all sorts of things: records, of course, Apple would be prominent in the music business, its record label based on the Magritte picture of an apple that hung in Paul's drawing room; moie-making was also an important part of what Apple Corps would be about; but there would be many, smaller and more off-beat enterprises: Apple clothes, Apple Electronics, a spoken-word recording unit named Zapple; even an Apple school for Beatles children and the children of their friends. Paul's pal y Vaughan was put in charge of this venture, which like so much that Apple tried to do, was well intentioned but hopelessly unrealistic.

Apple started life in offices at 94 Baker Street, a couple of bus stops from St John's Wood, which made it convenient for Paul. While Apple business was conducted upstairs, the ground floor became the Apple Shop, managed by former Quarry Man Pete Shotton, whose head Lennon had once crowned with a washboard, the intention being to sell hippie clothes and other items designed mostly by the Fool, an art group led by an attractive young Dutch couple, Simon Posthuma and Marijke Koger.

Having travelled around Europe together, Simon and Marijke established themselves as members of the London in-crowd in 1966, befriending Brian Epstein firstly, and through him meeting the Beatles. George Harrison invited the Fool to paint a mural over the fireplace of his new home in Esher, Surrey. Pattie Harrison and other Beatle womenfolk began wearing Fool clothing, giving them the look of gypsy fortune-tellers, while Simon and Marijke were invited to Beatles sessions and the Our World telecast, during which Marijke was seen shaking a tambourine. Despite having had their design for the Sgt. Pepper sleeve rejected by Paul, Simon and Marijke were now commissioned to decorate the Apple boutique, inside and out, and to produce posters and afordable hippie garments for sale. 'It is wrong that only a few should be able to afford our things,' Simon told the newy launched American music magazine Rolling Stone. "We want to be for everyone." The concept was confused from the outset. "l don't know why it was labelled a boutique as it was intended to be more of a cultural centre with books and musical instruments, art lectures, etc.", says Marijke. "Unfortunately the whole thing was badly managed, which was nothing to do with the Fool. We were just the creative idea[s] people." To decorate the façade of the Apple building, Marijke painted a fabulous picture of a genie, four storeys tall, transforming an everyday London street corner into a psychedelic fantasy. It was the best thing about the shop.