♡ i don't identify as a gal yet, if anything i'm a baby gal, but i wanted to create a book where i explain the different gyaru fashions and the meaning behind them!!
✎ as a non-japanese person, i don't know everything about gyaru culture !! i just have a special interest and fixation on the style and i adoreeee it, so i want to share with you all the information i'm collecting about the style. i am open to correction if i need to change something or add something! you can also comment and request any other gyaru sub-style i should talk about.
d.m me for credits or removal <3 i do not personally own any images/gifs i use!
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✎ what is gyaru?
ギャル "gyaru" is a transliteration of the english word "gal." gyaru is the name of a subculture in japanese fashion which originated in the 1970's with the popularity of a brand of jeans called "gurls." the peak of gyaru street fashion happened in the 1990s and 2000s.
it is usually characterized by bleached, big hair, decorative nails, flashy, colorful fashion and dramatic makeup. famous gyarus that helped outline the era include;
⇾ tsubasa masuwaka (creator of tsubacolle, videos still on youtube)
⇾ kumiko funayama
⇾ rie matsuoka (okarie)
⇾ hikari shiina (pikarin)
⇾ satomi yakuwa
⇾ sayoko ozaki
⇾ rina sakurai
there are very many substyles underneath the umbrella of gyaru, some very popular ones including:
— kogyaru — ganguro — hime gyaru
gyaru fashion is very female-dominated, but all genders, races, and nationalities are invited to be gyaru!
fun fact • male gyarus are called "gyaruos"
gyaru heavily promotes a lifestyle of happiness, self expression, and positivity! at their peak, they had sort of a negative image in japan. however, gyarus have the intention of positivity and happiness!
all age groups can be a gal, but some specific styles (like onee gyaru/お姉ギャル) are specifically geared toward a specific group like older adult gals, or literal kids.
