"Let's eat," masiglang sambit ni Tita A, Dyky and I started eating and I can't even concentrate with my food dahil panay ang pangungulit ni Dyky sa akin. He was slightly kicking my shoes and acting normal as he eats.
Samantalang ako ay parang naninigas na yelo dahil sa kanyang ginagawa, mamaya makita nila Mama yung ginagawa ni Dyky. "Stop it," halos walang boses kong bulong sa kanya.
Pero hindi ako nito pinansin, binababa ko ang kamay ko sa ilalim ng lamesa at pasimpleng hinampas ang hita niya, pero hinuli niya ang kamay ko at hinawakan ito muli.
"Hey, bitaw!" tiningnan ko siya ng masama pero nginisian niya lang ako, "Naivy," agad akong napalingon kila Tita A ng tawagin ako nito, "Po?" tanong ko.
"Inaasar ka na naman ba ni Dyky?" tanong ni Tita A, sobrang bilis ng tibok ng puso ko dahil sa kaba, nanlalamig an 'rin ang kamay ko dahil kay Dyky. he still won't let go of my hand.
"Hindi naman po Tita, haha," sambit ko, tumango si Tita A at nginitian ako, nagpatuloy ang pag-uusap nila ni Mama at Tita Aberry.
"Dyky," napatingin ako kay Tito Cadmus ng tawagin nito ang anak, nilingon ko si Dyky at ganun din ang ginawa niya, pasimple niya akong sinulyapan bago tumingin sa kanyang ama.
"Yes?" seryoso nitong tugon sa ama, Bumalik ang tingin ko kay Tito Cadmus at hinintay ang sasabihin nito. "What do you think about IMC?" Dad also looked at him and waited for Dyky to answer his dad's question.
"Integrated marketing communications is a strategy for giving customers a unified and consistent brand experience across all channels. I can say that one of the most significant advantages of integrated marketing communications is that it allows marketers to communicate their brand's story and messaging clearly and effectively across multiple communication channels, resulting in increased brand awareness. Because our consumers are likely to interact with brands across various forums and digital interfaces," Every one of us stops doing what we are doing and listens to him.
"IMC is also more cost-effective than mass media. Marketers are attempting to weave together multiple exposures to their brands using different touchpoints as our consumers spend more time on computers and mobile devices. Companies can then assess the effectiveness of their communication tactics as a whole rather than in pieces. Right?" hinintay ko ang reaksyon ni Tito Cadmus sa sagot ng anak, he smirked and nodded like a proud dad.
"That's a great explanation, Dyky," sambit ni Daddy at nakangiting tiningnan si Tito Cadmus, "I already know that you'll pass the company in good hands." pagpapatuloy nito, Tito Cadmus nodded and look at his son.
Dyky glance at me and wink, nanlaki ang mata ako at mabilis na tiningnan ang mga kasama namin, dahil baka may nakakita sa ginawa niya.
"Another advantage of integrated marketing communications is that it gives businesses a competitive advantage in terms of increasing sales and profits." natigilan kaming lahat ng magsalita si Liv. tiningnan nito si Dyky at mapaglarong ngumisi at tila parang hinahamon ang kaibigan. Dyky stared at him, "I think this is especially useful for small and mid-sized businesses with limited marketing budgets and staff. Since our customers are immersed in communications by IMC, which assists them in moving through the various stages of the purchasing process."
Hindi ko maiwasang humanga dahil sa galing nitong magsalita, kahit na hindi ko naiintindihan ng gaano ang pinagsasabi nila, pakiramdam ko tamang-tama ang sinasabi niya dahil sa sobrang expressive and smart way niyang magsalita.
"Throughout the exchange, the organization consolidates its image, develops a dialogue, and nurtures its relationship with customers. IMC can help create a seamless purchasing experience that encourages our customers to become loyal, long-term customers, what do you think Dyk?"
