Prada is an Italian fashion brand that specializes in luxury goods for men and women. Prada was founded in Milan and then began to spread throughout Europe, America and even the world. Prada products are known for their simple and elegant designs on products such as women's handbags and shoes, belts, underwear, dresses and menswear.History
The fashion house Prada was founded in 1913 in Milan with products in the form of leather goods. The founder, Mario Prada did create luxurious luxury leather products for the rich and influential. Initially, Prada only had 2 boutiques in the city of Milan that sold leather bags, shoes and luggage. Prada suitcases that existed at that time were made of walrus skin, which was heavy and difficult for air travel. Therefore, Prada began to switch to making lightweight luggage, made of wood, crystal, and even shells. In 1978, Mario turned over his business to his granddaughter, Miuccia Prada. Even though Miuccia Prada does not have a fashion education background, she and her husband, Patrizio Bertelli, have succeeded in developing and expanding Prada's business. Patrizio Bertelli took over management of Prada, while Miuccia concentrated on design and created a new look for Prada. To deal with declining sales, Miuccia released several new collections, such as a black nylon waterproof backpack called "Pocone", but without much effect. Prada popularity and sales Archived 2017-03-30 at the Wayback Machine. began to grow rapidly in 1989, when Miuccia created the elegant "Pret-a-porter" collection, made of luxurious fabrics, basic colors, and simple designs with clean lines. By the 1990s, Prada had become a major force in the world of fashion, both through its sexy dresses, beautiful bags, shoes and various accessories. In 1992, Miuccia created the Miu Miu brand which was created for young consumers at more affordable prices and not long after that launched Prada Sport Label, a collection of men's clothing, and women's underwear.
Instagram : @prada
Website : prada.com
Indonesia : Prada Indonesia Jakarta Pacific Place
Founder : Mario Prada
Global Ambassador :
1. Maya Hawke
2. Jaehyun of NCT 127
3. Letitia Wright
4. ENHYPEN
5. Kim Taeri
6. Li Xian
7. Kentaro Sakaguchi
8. Mei Nagano
9. Cai Xukun
10. Jeon Somi
11. Hunter Schafer
12. Song Kang
13. Scarlett Johansson
14. Amanda Gorman
15. Louis Partridge
16. Sana of TWICE
Founded : 1913, Milan Italy 🇮🇹🤍"L'amore è come il vento, non lo vedo ma lo sento."
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