Audience Growth Rate measures the speed at which your brand's following increases on social media. It's how quickly you gain followers.
As access to the internet continues to increase around the world, brands' social media followings will also increase.
But the question you should be asking is not, "How many net new followers did we get last month?" Instead, ask, "How fast did we gain last month's net new followers-and was it faster than our competition?"
How to track it:
STEP 1: Measure your net new followers (on each platform) over a reporting period.
STEP 2: Divide your net new followers by your total audience (on each platform) and multiply by 100 to get your audience growth rate percentage.
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Note: You can track your competitors' progress the same way.
