Click-Through Rate, or CTR, is how often people click on the call-to-action link in your post.
Not to be confused with other engagement actions (e.g., shares, likes, comments), your CTR is specifically tied to a link that brings the audience to additional content.
Tracking CTR, often and accurately, will give you invaluable insight into how compelling your offer is to the target audience.
How to track it:
STEP 1: Measure the total clicks on a post’s link.
STEP 2: Measure the total impressions on that post.
STEP 3: Divide the number of clicks by the number of impressions and multiply by 100 to get your CTR percentage.
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Note: Don’t forget to measure clicks and impressions within the same reporting period.
