These numbers reflect how your active customers think and feel about your brand.
17. Customer Testimonials
Customer Testimonials are any customer review, assessment, comment, endorsement, or interview relating to a brand.
Ultimately, great testimonials are the product of customer delight. If your brand makes people happy, they’ll be more likely to share their good experience with others.
The benefits are clear: a consistent stream of sincere testimonials on social media will garner trust and credibility while boosting your brand’s presence.
Want more customer testimonials?
Ask your best customers to leave a review. Never offer to compensate them for their effort, of course, as that would undermine your credibility.
Run a social media campaign that encourages people to create written, video, or online testimonials about your product, service, or mission.
Link to your Google My Business review form to make leaving testimonials a simple, seamless process for your brand evangelists.
