Social Share of Voice measures how many people are mentioning your brand on social media compared to your competitors.
Mentions can be either:
Direct (e.g., “@Hootsuite”)
Indirect (e.g., “hootsuite”)
SSoV is, essentially, competitive analysis: how visible—and, therefore, relevant—is your brand in the market?
How to track it:
STEP 1: Measure every mention your brand receives—direct and indirect—across your social networks.
STEP 2: Measure your competitors’ mentions during the same reporting period.
STEP 3: Add your mentions and those of your competitors to get the total industry mentions.
STEP 4: Divide your brand mentions by the grand total and multiply by 100 to get your SSoV percentage.
Note: Using social media analytics tools will make this process easier.
