Cost-Per-Click, or CPC, is the amount you pay per individual click on your sponsored social media post.
Whether you choose to advertise on Facebook, Instagram, Twitter, or Linkedin, don’t focus on your total spend. Instead, look to your CPC. It’ll help you weigh if your investment in attention is efficient, or wasteful.
How to track it:
STEP 1: Check your platform’s Ad Manager.
STEP 2: Check it often.
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Note: Never let your CPC campaigns go unattended for an extended period of time
