Post Reach denotes how many people have seen a post since it went live.
This metric is easy to find and even easier to understand. Most importantly, it’s actionable, since it’s affected by the timing (i.e., when is your audience online?) and the content (i.e., what does your audience find valuable?) of your post.
How to track it:
STEP 1: Measure the reach of any given post.
STEP 2: Divide the reach by your total number of followers and multiply by 100 to get your post reach percentage.
Note: On Facebook, the “When Your Fans Are Online” feature will tell you the optimal time to post. Use this data to increase your reach.
