Conversion metrics
These numbers demonstrate the effectiveness of your social engagement.
Conversion rate
Conversion Rate is the number of visitors who, after clicking on a link in your post, take action on a page (e.g., subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors.
A high conversion rate means your content is valuable and compelling to the target audience. From a social media standpoint, it’s a sign that your post was relevant to the offer. In other words, it kept its promise.
How to track it:
STEP 1: Create a post with a call-to-action link. Use a URL shortener to make it trackable.
STEP 2: Place a “cookie” on the user’s machine. Doing so attaches the lead to a campaign.
STEP 3: Use the campaign reporting to track the total number of clicks and conversions generated by the post.
STEP 4: Divide conversions by total clicks and multiply by 100 to get your conversion rate percentage.
