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Growing up in France for most of her life, she took it for granted that sports such as formula one (which were in fact typically European) were followed with excitement all over the world. Kind of like football.When she got back to Korea, she was quite shocked to notice that most of her fellow citizens had never seen a race in their lives.
As a lover of adrenalin sports, the day of the week that held the grand prix was always a memorable occurrence for her.In France, with the local TV, she could perfectly follow the races without too many problems.In Korea, on the other hand, for the first few years she was forced to watch them on illegal streaming channels because rights to stream F1 were up to SKY, a pay-to-stream service, for which she did not have enough money to subscribe.
With her growing fame (and salary), it became easier for her to follow motorsport regularly, getting so passionate about it that she even mentioned it on her social media. And that, as a result, started the Koreans' interest in formula one.
Just as her millions of followers became interested in the topic, so did the sponsors of the FIA (the federation of automobile clubs) started to express interest in her and how they could use the opportunity to officially promote the sport in the Asian country.
She soon became the face of Korean Formula One, receiving unlimited access to all races around the world, performing at the opening ceremony of the 2020 Grand Prix where, for the first time in seven years, the Korean International Circuit would be included in the season.
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Twitter: A video of Chaeri and Pierre Gasly at a club in Monaco last night!
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TV: Gasly's interview
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