A long held belief in nearly all marketing models is to aim directly for your goals. No disrespect to all the experts out there, but that advice is completely wrong. I am here to tell you that goals are best reached indirectly. I would venture to say that most people believe just the opposite. In fact, you are probably thinking about putting this book down right now. We don't just believe that goals are achieved directly, but we believe it passionately.
What if I told you that you don't see right side up? If you know anything about how the human eye works, then you know it's true. You accept this even though all your personal observations would indicate otherwise. Your brain inverts what you see, bringing your perception right side up.
What if I were to tell you that your concept of how goals are achieved, do a similar summersault in your mind, blinding you to what is actually transpiring? It's true, believe it or not. Perception really is everything.
You may have convinced yourself that people do things for you because it's what you want them to do. In reality they are acting on one of the primary forces of Greed, Fear, Obligation, or Guilt. However, these basic forces are influenced by two other binary forces that orbit each other in a dance. These two interwoven forces are well known in the marketing world as the desire to avoid pain, and experience pleasure. These two swingers dominate the dance floor and produce the other forces.
I personally believe there is more to life than this crude model, but it is the model upon which Charles Darwin established his concept of survival of the fittest. Undue influence occurs when you choose to use this knowledge to exploit others.
Empaths don't believe they are driven by these selfish concepts. They long to help others. They can even sense the moods of those around them. If your mood is negative, they will experience pain. If your mood is positive, they experience pleasure. It causes them pain to see you or others suffering. It gives them pleasure when you acknowledge their efforts in your behalf.
This two step process of playing the victim and feeding their ego, should be repeated until they are in step with you. Leaning too long in one direction will not keep your Empath's interest. This two step dance will effectively keep them distracted from seeing what is really happening.
Now, in defense of the narcissistic abusers out there, and contrary to what a victim of such abuse might believe, I don't think they are actually following a hand book like the one you are reading. Captors are simply driven by the same forces as their Empath. However, unlike the Empath, these forces motivate the captor with the fear of losing control and getting hurt. The captor is just trying to avoid pain in the pursuit of pleasure. They simply want someone to dance with them.
Wanting someone to dance with you is one thing. The problem is, rejection is far too painful. Therefore, an indirect approach may be needed. Appearance, and reputation, along with an enticing aroma will be a far more effective lure, but the real trick is to get them to want to dance with you before you even ask.
Remember, predators don't use the same words as their Empath's do. Empaths may be repulsed by a showy or proud demeanor. This is where things usually get clunky. Walking all over your Empath's feelings will not produce the desired results. Grace is the ace in the hole when dancing with an Empath.
This brings us to Step Four. If you have been listening about reaching your goals indirectly, then you will know what to do as you take to the ballroom floor. If you're not sure of your next move, that's okay. Dance class is now in session.

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How To Enslave an Empath
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