The Run- a ceremony where all of age unclaimed Omegas are required, by law, to participate. Omegas will run through a forest, usually in wolf form, as Alphas chases them, looking to claim one for a mate. If you complete the Run as an Omega by making it to the end without being claimed, you have the option to not take on a mate or to choose between a group of Elite Alphas. George is well known as the Omega who had completed the Run for two years in a row. He has not chosen a mate yet. He is who most Alphas want to claim. Dream, an Alpha, hears of George and after seeing him before the ceremony, he piques an interest for George. He was definitely running this year.