Chapter 12: Keep in Mind

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Writing a Convincing Editorial

1. Focus on a theme.
2. Make strong arguments.
3. Be specific.
4. It contains more facts.
5. It is more important to be clear than to be eloquent.
6. End on a call to action.
7. Be mature, fair and reasonable.
8. Make the lead interesting to grab the reader.
9. Provide strong evidence to support your stance.
10. Good writing comes from exhaustive editing.

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