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It's official: GOT8's Xiang has been appointed first-ever male Asian Balmain global ambassador!
The K-pop superstar joins the ranks of other bold-faced names the world over like Kim Kardashian And Kendall Jenner, to Sophia Loren and Brigitte Bardot.
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He will officially be their male ambassador and appear in their upcoming advertising campaigns, including the newly released Balmain winter 2019 fashion campaign.
Speaking of his decision to appoint Xiang as the brand's global ambassador, Balmain's creative director Olivier Rousteing said in a statement, "The expression on a person's face has the fascinating power to elicit a variety of imaginary reactions, giving off the message of a belief in your individual power."
"In each of the photos, the ambassadors freely express their own beliefs, values, and individuality with their own story," he said when describing the winter 2019 fashion campaign.
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