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SM Entertainment faces criticism amid concerns for their upcoming girl group, Aura

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SM Entertainment faces criticism amid concerns for their upcoming girl group, Aura.

In a recent announcement, SM Entertainment revealed that the debut of their highly anticipated girl group is facing delays due to 'complications.' Disturbingly, an insider has disclosed that the members sustained minor injuries due to a set collapse. However, the report assures fans that the girls are fully expected to recover within the week.

Despite the assurance of a speedy recovery for the members, fans and critics alike have expressed growing concerns about the safety measures and working conditions within the entertainment industry. The incident has sparked a wave of discussions on social media platforms, with many demanding transparency and accountability from SM Entertainment regarding the circumstances surrounding the set collapse.

Some netizens have questioned whether the company prioritised production schedules over the well being of their artists, prompting a broader conversation about the demanding nature of the industry and the pressure faced by idols.

In response to the criticism, SM Entertainment released a statement addressing the incident. The company expressed regret over the unfortunate accident and emphasised their commitment to the safety of their artists. They assured the public that a thorough investigation would be conducted to identify the cause of the set collapse and to implement necessary changes to prevent such incidents in the future.

In conclusion, the setback faced by SM Entertainment and their upcoming girl group, Aura, has ignited crucial discussions about safety and working conditions in the entertainment industry. The incident raised questions about the company's priorities. Now, the eagerly awaited debut of Aura is scheduled just a week away on September 1st, with fans and netizens holding their breath in anticipation.

User_1 speechless

User_2 Can you believe this? Its literally 2023 and we are having set collapses!??
User_3 ikr. you would think that companies values their artists safety 🙄

User_ 4 I can't believe this happened! 😢 Wishing a speedy recovery for the Aura members. Safety should always come first! 💖🙏 #PrayForAura

User_ 5 SM, seriously? this is unacceptable. artists safety should be the top priority. 🤬 

User_6 SM! Be ready to catch these hands!! 😡

User_7 SM is rich! why are they injuring my girlies!? this is so wrong

User_8 The debut better be worth all this drama. SM needs to step up and take better care of their artists. 😠 #Disappointed
↳User_9 imagine this is some marketing method 
↳User_8 Now that you mention it, i wouldn't be surprised

User_10 they need to do better 😒

User_11 what a joke! aura debut is doomed from the start. 😂
↳User_12 wouldnt be surprised if this group turns out to be a massive flop 🤣

User_13 aura members are probably regretting signing with SM 
↳User_14 it's SM. they should've known what they were signing away there lives too 🤷‍♀️

User_15 so excited for aura's debutt!!

User_16 PR STUNT!! AURA = FAILURE!

User_17 Aura is going to snatch wigs and break records!!
↳User_18 lmao snatch wigs 

User_19 sm probs loves the attention
↳User_20 when do they not!? 🤣🤣

User_21 Aura is going to come for our hearts!! the MV teasers were amazing!!
↳User_22 the quality was chef's kiss! 🤌
↳User_23 the emoji reminds me of the mark meme 😆

User_24 screw sm honestly

User_24 screw sm honestly

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