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The boy in luv era was part of the 'Skool Luv affair' album and the debut era of Ki Maeum. Much like the album, the era focused on the concept of school and young love with Maeum playing the boy's love interest and desire of affection. The era received mixed reactions due to Maeum's introduction but the ability to relate to the message of obtaining affection from the one you like received praise.
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OUTFIT/HAIR/MAKEUP:
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Maeum's outfit in the music video match similarly to the boys. It consisted of a school uniform although with Maeum being the only female in the group took the role as the female visual therefore, dressed more provocatively. Her uniform consisted of a comical larger pink tie with a tucked in blazer with a white dress shirt underneath. Paired with a plaided dark green skirt with thigh high black stockings and combat boots.
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With the critique over maeum's outfit being deemed "inappropriate" and mixed feedback from her introduction into the group, to please netizens her uniform was changed to something deemed more appropriate. Trading her pink tie to a plaid bow, she ditched the black blazer with a large blue one paired with a white button down and a plaided skirt with white socks and sneakers.
