❝ Wait...what? K.A.R.D is disbanding?? ❠
🗞️ ➜ That's what our reaction is when we don't know what is happening in KPOP or Wattpad so 𝗞𝗣𝗢𝗣_𝗛𝗼𝘂𝘀𝗲 is here to provide you the best news ✓
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What is happening? YG, who always found HYBE an arch nemesis, has finally stepped up and walked into weverse. This is a miracle nobody in kpop industry expected to be found. Blackpink in weverse, yes you heard me right! Once Blackpink ends their contract with vlive, they'll join weverse. Ever since YG has lost its blue chip status, you could see silence on going in the yg family. Not a single voice out about either blackpink's comeback or treasure, whom they never stopped giving comebacks to, either. Could this possibly be that YG is selling out itself to hybe? Could be, we never know. For now, as far as fans noticed, YG has stepped into Weverse. With a lot of controversies surrounding the 'BIG3' which doesn't exist anymore, YG is trying to plan something new for the artists and finally give them a platform to contact their fans even closer.
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On Jan. 27, Big Hit Entertainment set out to strengthen its reach with global fan community platforms and invested in YG PLUS, a subsidiary of YG Entertainment. On the same day, Naver invested in beNX, leading beNX and Big Hit to acquire Naver’s famous VLIVE platform.
YG Entertainment is one of Big Hit Entertainment’s primary competitors and is known for managing K-pop groups BLACKPINK, BIGBANG, and TREASURE.
The investment is thought of as a “strategic cooperation” with the goal of creating “synergy by utilizing various artist IPs.” As a result of the investment, YG Plus will use Weverse to reach global fanbases while simultaneously aiding “Big Hit’s music distribution and merchandise business.”
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YG Plus said, “The two companies have always strived for the best in their respective fields, we have now begun a new chapter.”
“We look forward to the synergy between YG PLUS, which has established a strong network in a wide variety of fields such as distribution and merchandise production, and Big Hit and beNX, whose fortes are artist IP and platforms,” said Big Hit Entertainment.
Big Hit continued, “We will grow together through a wide range of collaborations that will have a wide-ranging impact on the entertainment lifestyle.”
And hence, iKON, blackpink and treasure have stepped into weverse. Let's hope for the best.
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